Visitors — See Who’s Browsing Your Site in Real Time

The Visitors feature in graph8 shows which companies and people visit your website — in real time. With the graph8 tracking pixel (a simple JavaScript snippet you add to your site), each visitor session is automatically fingerprinted.

It gets enriched with firmographic and contact data. You can see this info on your dashboard in the Contacts, Companies, Campaigns, and Stream tabs.

graph8 turns anonymous traffic into leads. This helps your sales and marketing teams engage the right visitors with the right context right away.

Why Do Visitors Feature Matters?

Real Buyer Intent: Each visit is from your own website, showing you verified, first-party intent signals.
Instant Enrichment: When a visitor arrives on your site, graph8 identifies the company and, if possible, the individual. It then shows full firmographic data.
Faster Sales Follow-Up: New visitors show up in your queue right away. No more waiting for manual data synchronisations.
Filter visits by page URL, funnel stage, industry, employee count, revenue, or any custom attribute.
Seamless Integration: Add visits straight to your lists, sequences, or AI workflows without leaving the page.

Note: Visitor tracking is now limited to US-based IP addresses. We are finalising GDPR and Canadian PIPEDA workflows. We’ll update this article when we certify additional regions.

Setting Up Visitor Tracking

During the Magical Onboarding, once you install graph8's tracking pixel. It will automatically track all website visits, forms, and chats.

How to Install:

Open your CMS or tag manager.
Place the JavaScript snippet right before the closing </head> tag in each page template.
Publish your changes.

Once the snippet is live, graph8 begins identifying and enriching visitors automatically.

For a detailed walkthrough, see → Installing the JS Snippet Guide.

Navigating the Visitors' Page

When you open Visitors from the left sidebar, you will see multiple tabs:

1. Contacts

Identified visitors are contacts recognised by graph8. This happens through form submissions, email clicks, or known session data.

Some of the columns included:

Name: Click to open the contact profile in graph8.
Company: The organisation associated with the visitor.
Page Title: The most recently visited page.
Path: The exact page URL that the visitor accessed.
Visit Time: Timestamp (your local time zone).
Total Visits: Number of sessions for this person.

2. Companies

Shows anonymous or grouped visitors at the company level, even if names aren’t listed.

Columns include:

Company Name: Click to view the company profile in graph8.
Domain: The company’s website or root domain.
Industry / Size / Revenue: Enriched automatically from firmographic data.
Most Visited Page: The page with the most visits from that company.

Last Visit: Most recent session timestamp.

3. Campaigns and Stream

Campaigns help you track website visits from specific marketing efforts or traffic sources. When graph8 spots a visitor, it groups the session under a campaign. This happens when the tracking parameters match. This includes UTM tags, referral domains, or defined segments.

The Stream shows live visitor activity on your dashboard. It's the raw feed of incoming visitors. Campaigns use this data to organize visitor events into trackable initiatives.

Use Campaigns to:

Track the performance of each campaign based on real visitor traffic.
See which companies or people came from your active campaigns.
Measure engagement levels by page views, time on site, or visit frequency.
Add campaign visitors directly to follow-up sequences or lists.

Example Use Case: You start a LinkedIn ad campaign. Visitors who click on those ads and visit your site show up under that campaign's tab, ready for outreach.

How Visitor Tracking Works

graph8 Pixel Installed: A simple JS snippet gathers first-party data when visitors come to your website.
Session Fingerprinting: graph8 assigns a unique ID to each session (IP, browser, device, etc.).
Enrichment: The system matches that fingerprint to company and contact databases.
Display: The identified visitor (or company) appears instantly under the relevant tab.
Action: You can immediately add the visitor to a list, sequence, or campaign.

Taking Action on Visitor Data

The Visitors feature in graph8 lets you see, organise, and act on all tracked website visitors, whether they're individuals, companies, or part of a campaign. Use filters, columns, and quick actions to manage this data effectively.

Using Filters

Filters allow you to narrow down the visitors you see based on specific criteria. You can filter by details such as:

Page Title
Page Path
Time, and more

How to apply filters:

Click the Filters right side of the Visitors page.
Select one or more criteria from the filter panel.
Click Apply to see refined results.
Use Clear Filters any time to reset your view.

Filters let you spot high-intent visitors quickly. For instance, these are people who just checked out your pricing or demo pages.

Managing Columns

Customize your visitor view to display the most relevant information.

Click the Columns icon at the right of the page.
Check or uncheck fields to show or hide specific data (e.g., First Name, Last Name, Page Title).
Drag and drop columns to reorder them.
Click Apply to save your layout.

You can also:

Sort Columns (ascending/descending) to rank visitors by recency or relevance.
Pin Columns so key fields like Company Name or Campaign stay visible while scrolling.

This customization helps keep your visitor data organized and easier to analyze.

Making the Most of Your First-Party Intent Signals

graph8’s Visitor Tracking is a first-party intent engine. It shows real-time, verified engagement from your website, not from third-party panels. This data empowers your sales and marketing teams to:

Prioritize hot accounts by Last Visit or Pages Viewed.
Trigger automations in Workflow Builder
Identify multi-person buying committees by tracking repeat company-level visitors.
Build high-conversion sequences that reference a visitor’s recent activity.

Studies show that first-party intent data gets reply rates 3–5 times higher than third-party sources.

Best Practices

Install the pixel on all website pages to capture complete visitor journeys.
Use UTM parameters in marketing campaigns. This helps graph8 group visits into campaigns automatically.
Filter by visit recency to identify high-intent prospects for same-day outreach.
Combine with Enrichment to automatically fill in missing contact or company details.

Need Help?

If you have questions about installation, enrichment accuracy, or compliance:

Visit the Help Centre → Visitor Tracking Setup
Use the in-app chat for immediate support.

Or email support@graph8.com

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