Sequencer — Automate Email Outreach That Converts

The Sequencer in graph8 is a campaign builder for emails.

It automates personalised outreach on a large scale. With the Sequence workflow, your team now follows a simple, reliable process: create a send schedule, build or import a sequence, choose sending mailboxes and AI agents, select a target list and email template, review the steps, and go live.

graph8 sends emails, personalises them, and tracks performance. This lets you focus on responses and optimisation.

Quick Overview

• Create email sequences with multiple timed steps.

• Personalize messages with dynamic variables (e.g., {{first_name}}, {{company}}).

• Use AI to draft or improve email copy and subject lines.

• Dry-run messages to preview real output before sending.

• Enroll contacts from Lists, Search results, Visitors, or add manually.

• Monitor performance across Overview, Contacts, Emails, Activities, and Reports.

Where to Find Sequencer

To find the Sequencer, simply go to the left nav of graph8, select Engage, then Sequencer.

You can also open it directly here (workspace login needed).

When you open Sequencer, you’ll see the builder UI. The live preview is on the right. At the top, there are 2 main tabs: Personal Sequences and Team Sequences.

Before You Start — Understand the Sequencer Main Page

The Sequencer main page is your control centre for all email campaigns. At the top you’ll see two primary tabs: Personal Sequences and Team Sequences.

Use Personal Sequences to see your own campaigns. Switch to Team Sequences to view campaigns shared in your workspace. This makes it easy to separate your solo tests from production, team-wide cadences.

On the top-right are two important controls. The purple “Create Sequence” button opens the builder. You can start a new campaign by either beginning from scratch or importing a template.

The small “Setting” gear icon with purple button opens the Sequencer schedule. You can set your campaign sending windows here. This includes the time zone, business hours, days of the week, and weekend rules. The schedule shows graph8 when sequences can run.

The centre table lists your sequences and key columns. On the right, the Columns panel helps you show or hide fields and reorder the table. The Filters panel narrows the list by owner, status, or other properties. 

Sequencer Workflow — Step-by-Step

1. Create a schedule in Settings

Open Sequencer → Settings → + New Schedule.

Define the campaign sending windows:

• Time Zone: Specify the time zone for sending.

• Business Hours: State the hours when campaigns can go out.

• Days to Send: List the specific days for sending.

• Weekend Rules: Explain the rules for sending on weekends.

This schedule controls when all sequence steps may be delivered.

2. Create a sequence

After you create a schedule for your campaign, it's time to create your first sequence. For that, click "+ Create Sequence."

Choose "Start from scratch" to make a custom flow, or select "Import from Template" to load a prebuilt sequence you can adjust. Templates are a great way to get started quickly.

3. Fill basic sequence information

After you select the above option like I selected "Start from scratch".

• You need to enter a basic details like descriptive Sequence Name, select one or more Sending Mailboxes, and more

• Select the AI Agents for content generation

• Select the time schedule which we made in step 01

• Select the additional details like do you want to share this sequence with your team or not and more

After you select everything click on ‘Next’ at the top right of the page. Below is the image where we have filled the details for your guidance:

4. Select contacts list

Pick a target List (or select contacts from Search/Visitors). 

This is the contact list, you are going to use in sequence that you will be running or sending email to using Sequencer. Just click on ‘Add List’ and select from your lists. After adding contacts, click on the Next button.

5. Sequence steps

The next step is creating your Sequence steps. Where you will choose an existing email template or create a new one inside the sequence. 

Just click on “+Add Step” and start creating by selecting the template options.

These templates can be manual, saved, or AI-generated. You also need to assign which mailbox will send each step if you use multiple mailboxes. Even if you want to send email to thousands of users these steps will automate your whole process.

That' s why you need to explore these steps and pick what suits your needs.

6. Review each step

After everything is done, you need to review each step and click on "Create Sequence". Congrats you have created your first Sequence.

Make Sequence in Draft, Go Live, or Duplicate

After your Sequence is created, it is time to run it or save it in draft.

For that, you will have 4 options:

• Draft: If you don't want to run it now and want to save it for future use, you can just save your sequence in draft form.

• Go Live: If you want to run the email campaign right, just select the Go Live option. And your sequence will execute and your emails will be sent on your scheduled time.

• Duplicate: If you want to create an exact or similar sequence, just select "Duplicate." It will then be added to your main sequence page.

• Refresh: It refreshes the data in case you made some change to it.

Other than that you can also view all stats and reports of each sequence by choosing top menu options. This will help you get clear information about your campaign results and how you can optimise it for future campaigns.

Again the sequence we created for testing purposes is added in the Sequence Main Page as shown below. You can access it by clicking on it and make it go live or edit it in case you want to make changes in it, as mentioned above.

Best practices

• Start with a 3–5 step sequence and refine.

• Use high-confidence contacts first for live sends.

• Keep subject lines concise (<60 characters) and emails short.

• Respect time zones and business hours using the schedule you created.

• Exclude suppression lists and maintain good list hygiene.

• Check replies each day. If you see negative trends, like high bounces or spam reports, pause the sequence.

Troubleshooting

• Emails not sending: verify mailbox connection, schedule windows, and that steps are enabled.

• High bounce rate: check SPF/DKIM, clean lists, and use Contact Confidence filters.

• Variables not rendering: ensure contact records include the required fields.

• Contacts not enrolled: confirm list selection and suppression rules.

Need help?

• Use the in-app chat for quick assistance (bottom-right).

• Visit the graph8 Knowledge Base for step-by-step articles and templates.

• Email support@graph8.com for account, mailbox, or technical issues.